Does the idea of doing Facebook Live videos terrify you?
It terrifies a lot of people, but not me. I’m not personally disturbed by the idea that I might look ridiculous on video. In fact, I assume from the outset that I will look ridiculous on video, on stage and anywhere else I go. That takes the pressure off.
I think we could all benefit from a deliberate effort to take ourselves less seriously.
I started doing regular Live videos a few months ago and now I’ve graduated to You Tube. Here is my first serious video.
Not bad, is it? I get my point across pretty well and not once did a dove fly into the room and land on my head… though I would have left that in if it happened.
Would you like to know what I’ve learned from my videos?
Learn By Watching Your Favorites
I don’t know about you, but I learn a lot from other people’s examples. I learned to write by reading the classics and I’m learning to make good videos by watching experts talk on video.
I listen and watch motivational and training videos whenever I have a few minutes … I listen in the car, I watch while cooking, and I watch one after another whenever a cat has parked himself in my lap and forbids me to move.
Listening to people who make money from their videos has shown me lots of techniques. I see why they are effective and how I can be effective too.
In other words, you don’t need a lot of fancy equipment and editing experience. You just need to know how to get your point across.
Watch Your Own Videos
Did you read the heading and cringe? I know you might not like your voice or your hair or something, but watch your videos anyway. Pretend it’s someone else. Try to see yourself as others see you.
Why? Because it will help you understand what is engaging about your presentation. Do you have great facial expressions? Are you adept at making a point? You’ll see that and be able to build on it next time.
Not only that, you’ll see what distracts from your message, like playing with your necklace or birds landing on your head.
Experiment and Have Fun
Let me try to make this clear… it is not a crime to make an ineffective video. You will not be put in prison or ostracized by your community. The worst case scenario is that your friends will tease you and you’ll learn to make better videos.
Don’t be afraid to try new techniques. Think of a new way to say what you mean or to show your audience an idea. Find out what feels authentic.
Authentic Video is Good Marketing
Remember the reason you want to make videos in the first place. People want to know who they are buying from. They want to see you as they might see you in person.
Don’t be afraid. Just plan out a few things to say, turn on the camera and go!
And don’t take it too seriously.