Strategic Follow Up
Did you ever hear the phrase, “The fortune is in the follow up”? It’s true. Whether you are finding leads through business networking, social media, blogging or any other way, you’ll miss out on a lot of sales if you don’t follow up.
Why don’t we follow up?
In the hectic world of business ownership, it’s difficult to remember who you’ve talked to and what you talked about. And don’t get me started about how difficult it is to remember relationship-building details, like a spouse’s name or where a client was going on vacation!
Forgetting those details can be pretty embarrassing. I have been known to call the same customer twice about the same thing. Have you ever done that?
Make Follow-Up Easy
The solution is a Customer Relationship Management (CRM) system. I looked long and hard for one that would work for my business. First, I tried a very popular, customizable system that cost more than $1000 for a year! That was more than I made in my first year of business and I didn’t renew.
Then I tried every affordable CRM I saw advertised, but none of them fit the bill. They were more like project management systems than the contact manager I needed.
A True CRM
Finally, I came across a system called FTR (it stands for Free to Relax, which is how I feel now since I won’t forget important details). FTR has what I wanted.
- It’s inexpensive and I can pay for it monthly. It can be canceled at any time.
- It gave me a way to easily keep notes on my business conversations.
- It sends personalized follow-up email series for me. I don’t have to remember anything.
- You know how you send similar emails to people during the sales process? FTR lets you type them once and then select from a list to send it to someone new. The client gets a personalized email and you don’t have to write it all over again.
Take a look at this infographic to see what it can do!
It has one other feature I hadn’t thought of! Every person who signs up can become an affiliate. Every time someone uses your affiliate link to sign up for FTR, you earn money every month from their use of it.
Start picking up the sales you’re leaving on the table! Contact me through my FTR Lead Capture page and get started earning more money!